Times to Consider Using Promotional Products

• At Corporate events e.g. grand openings, trade shows, conferences, golf days etc
•  To introduce a new product or encourage stakeholders to try a particular product
• As a gift with purchase or sales/loyalty incentive program to reward or encourage repeat sales.
• As a display at point-of-purchase for sales
• To recognise and encourage employee achievements and internal workplace programs
•  As part of Non-profit programs, fundraising, as a service to community, club identification, education or safety programs
• To encourage customer loyalty, reignite interest from dormant customers and generate new customers
• To promote a message, educate consumers and raise awareness
• As part of Guerrilla Marketing campaigns
•  To create a buzz around a product or event, encouraging word-of-mouth advertising
• To accompany an invitation to an event, possibly a “teaser” to encourage attendance
• To bolster public relations or media relations, including raising profile and assisting or sponsoring community events
• To gain impact and reinforce purpose for a company announcement
•  As a method of thanking and expressing appreciation to key stakeholders
•  Direct mail outs to targeted audience
• To celebrate a company anniversary or commemorate an event or myriad occasion
• Traffic building – e.g. drive users to a website, or to sign up for an e-newsletter
• Particularly during slow economic periods merchandise will help differentiate organisations from competitors
• To encourage or accompany market research, promoting the provision of information from targets e.g. via surveys and focus group participation